CLIENT — CANON U.S.A., INC.
Canon wanted a name that was short, memorable and personable. If you have ever been involved with naming a product, you know how difficult this can be. We came up with several options we thought were perfect, only to have them rejected. Either the name had been used in a similar category or it couldn’t be cleared for use worldwide. We came up with brand names in several different categories such as words that connoted small, such as Pixie or Sprite; speed like Dash or Zing, or photos like Snap or HipShot. We settled on giving the product a personality with a real name such as Zoe or Chloe. After much back and forth, we settled on IVY. It gave the product a personality, it was short and simple to pronounce.
CLIENT — AUDIOVOX
JDA designed the earBudeez series packaging as personalities and the identity reflects this direction. The “ee” in the logo are eyes which ties in with how the earbuds were used as eyes to convey an animated attitude in the package design.
CLIENT — CANON U.S.A., INC.
The Generation Green logo represented Canon’s new eco-standards and recycling processes. We captured the spirit of the program in the identity through color and font choice. The logo appears on most packaging and POP materials to call attention to their eco-minded activities.
CLIENT — TOSHIBA AMERICA BUSINESS SOLUTIONS
JDA named this software tool and designed the Encompass identity for Toshiba Business Solutions. The visual of a compass, combined with the name “encompass”, described the broad reach of this software. This robust tool analyzes a company’s document production and management needs, then recommends appropriate business solutions, products and software.
A move and facelift to PCD’s new office space sparked the need for an updated identity. JDA designed a new logo that used the practice initials in a unique fashion, reminiscent of teeth. In addition, the color palette was designed to compliment the updated office interiors.
CLIENT — STRANDED, INC.
Stranded is a jewelry business that specializes in using glass, crystal and semi-precious beads in each handmade piece. JDA’s elegant solution used a single stranded bead to tell the story. The identity was applied to all business papers, packaging, and the website.
CLIENT — KODA FARMS
Kokuho Rose Rice varietal was developed by Koda Farms and the name is licensed to other rice growers. However, only Koda Farms grows the original variety that offers the best flavor. True “rice connoisseurs” know to look for Koda Farms Kokuho Rose, but to attract more buyers, the packaging needed a more recognizable identity. JDA retooled the identity and increased its prominence in their marketing strategy.
CLIENT — PIONEER ELECTRONICS USA
JDA named this product and created the unique brand identity. The concept was to design packaging for the MusiQube, a new cube-shaped audio system. Since the name was a major element of the package, the identity needed to pop at retail. Utilizing a cube-shaped font and musical note as the tail of the “Q” conveyed the unique attributes of the product.
CLIENT — WICKED ’WICHES
A former JDA employee got the entrepreneurial bug, and started her own sandwich shop and catering company. JDA volunteered to “work for food” and collaborated with the CEO (Cheese Executive Officer) on the logo. We wanted something that communicated a sense of humor with a nod to sumptuous food and Wicked ’Wiches was born.
CLIENT — FEDERAL AVAITION ADMINISTRATION
FAAST (FAA Safety team) wanted their group recognized as a separate entity within the FAA and they assigned JDA the task of developing an identity and brand style guide. FAAST focuses on safety training for small and private aircraft. Our solution utilized the tail of an airplane and accent color of sky blue. All aspects of the logo were streamlined and approachable.
CLIENT — DANISH DESIGN
Scandinavian furniture is known for its quality and distinctive design. The classic lines of a Hans Wegner rocking chair was the inspiration—this was paired with a custom logotype. The red background from the Danish flag was used to reflect the furniture’s heritage.
CLIENT — BUSHNELL
Bushnell’s BackTrack is a handheld device that allows the user to mark a location and navigate back, be it a hotel, a car parked in a huge parking lot, or a campsite in the wilderness. The identity uses an arrow pointing back to itself and the tag line “Never Get Lost Again” sums up the product’s main purpose.
CLIENT — PEDAL MOVEMENT
Pedal Movement supports methods that promote easy, educational, and fun ways to ride a bicycle in Long Beach, California.
CLIENT — TRUST COOPERAGE
Proposed identity for a wine barrel crafted with American, Hungarian, and French oaks, making a "Triple Crown" of three oak species in one barrel.
CLIENT — SYNQY
SYNQY is a Cloud service that makes it easy to put persuasive, up-to-date branded advertising content on any website through a syndicated lightbox.
CLIENT — PEDAL MOVEMENT
CycleLink is a premier bicycle network in Long Beach, California. Members receive access to benefits such as bicycle registration and theft recovery assistance, shop discounts, preregistration for classes, VIP downtown parking, newsletters, and community activities.
CLIENT — Stafford & Warren
Cetified Public Accountants have often been referred to as “Bean Counters”, which was our inspiration for their identity. It also serves as a humorous ice-breaker at new business meetings.