CLIENT

Avery Dennison

PROJECT DESCRIPTION

Brand Builder Product Catalog

Each year, for the back-to-school selling season, Avery produces a full-line catalog the sales team takes to the retail buyers to encourage incremental sales through this busy season. JDA created tabs by product category, making it easy for the sales person to- flip to an appropriate section. The cover represented each product category using select imagery cropped in blocks under the headline “Business Builders”.