CLIENT

Canon U.S.A.

PROJECT DESCRIPTION

Take-One Brochures, Product and Generation Green Stickers

Every other year JDA develops a graphic theme for the Canon product POP materials. This year, the elegance of the Canon product is highlighted in the design of the take-one covers. Customers can take the brochure home or refer to it in-store to make buying decisions.

The product stickers are designed to not detract from the industrial design, while highlighting key features and benefits. The resulting sticker design conveys information quickly and easily. Icons offer simple cues to boost key message points.

JDA also developed the identity and labeling for Canon’s Generation Green environmental program. Canon was among several manufactures who took the lead in communicating their corporate mission and commitment to the environment.