CLIENT

Canon U.S.A.

PROJECT DESCRIPTION

Color Printer, MultiPASS and Scanner Packaging

JDA designed the Canon packaging update to increase store presence and elevate the brand. Canon hadn’t been using large fields of their corporate color (red) on their packaging, and the blue they favored was similar to competitors packaging. JDA developed a new design that featured a dominant field of red to create a dramatic billboard for Canon in the retail environment.