CLIENT

Bushnell

PROJECT DESCRIPTION

BackTrack Packaging

Bushnell needed an identity created and packaging designed for its new, easy-to-use hand-held GPS system. The product allows the user to mark a location and navigate back, be it a hotel, a car parked in a huge lot, or a campsite in the wilderness. JDA's challenge was to quickly convey the product's ease of use and benefits. The resulting identity for the BackTrack is strong and visually unique; the package is light on copy and strong on informative visuals.