CLIENT — CANON U.S.A., INC.
Canon wanted a name that was short, memorable and personable. If you have ever been involved with naming a product, you know how difficult this can be. We came up with several options we thought were perfect, only to have them rejected. Either the name had been used in a similar category or it couldn’t be cleared for use worldwide. We came up with brand names in several different categories such as words that connoted small, such as Pixie or Sprite; speed like Dash or Zing, or photos like Snap or HipShot. We settled on giving the product a personality with a real name such as Zoe or Chloe. After much back and forth, we settled on IVY. It gave the product a personality, it was short and simple to pronounce.
CLIENT — AUDIOVOX
JDA designed the earBudeez series packaging as personalities and the identity reflects this direction. The “ee” in the logo are eyes which ties in with how the earbuds were used as eyes to convey an animated attitude in the package design.
CLIENT — CANON U.S.A., INC.
The Generation Green logo represented Canon’s new eco-standards and recycling processes. We captured the spirit of the program in the identity through color and font choice. The logo appears on most packaging and POP materials to call attention to their eco-minded activities.
CLIENT — TOSHIBA AMERICA BUSINESS SOLUTIONS
JDA named this software tool and designed the Encompass identity for Toshiba Business Solutions. The visual of a compass, combined with the name “encompass”, described the broad reach of this software. This robust tool analyzes a company’s document production and management needs, then recommends appropriate business solutions, products and software.
A move and facelift to PCD’s new office space sparked the need for an updated identity. JDA designed a new logo that used the practice initials in a unique fashion, reminiscent of teeth. In addition, the color palette was designed to compliment the updated office interiors.
CLIENT — STRANDED, INC.
Stranded is a jewelry business that specializes in using glass, crystal and semi-precious beads in each handmade piece. JDA’s elegant solution used a single stranded bead to tell the story. The identity was applied to all business papers, packaging, and the website.
CLIENT — KODA FARMS
Kokuho Rose Rice varietal was developed by Koda Farms and the name is licensed to other rice growers. However, only Koda Farms grows the original variety that offers the best flavor. True “rice connoisseurs” know to look for Koda Farms Kokuho Rose, but to attract more buyers, the packaging needed a more recognizable identity. JDA retooled the identity and increased its prominence in their marketing strategy.
CLIENT — PIONEER ELECTRONICS USA
JDA named this product and created the unique brand identity. The concept was to design packaging for the MusiQube, a new cube-shaped audio system. Since the name was a major element of the package, the identity needed to pop at retail. Utilizing a cube-shaped font and musical note as the tail of the “Q” conveyed the unique attributes of the product.
CLIENT — WICKED ’WICHES
A former JDA employee got the entrepreneurial bug, and started her own sandwich shop and catering company. JDA volunteered to “work for food” and collaborated with the CEO (Cheese Executive Officer) on the logo. We wanted something that communicated a sense of humor with a nod to sumptuous food and Wicked ’Wiches was born.
CLIENT — FEDERAL AVAITION ADMINISTRATION
FAAST (FAA Safety team) wanted their group recognized as a separate entity within the FAA and they assigned JDA the task of developing an identity and brand style guide. FAAST focuses on safety training for small and private aircraft. Our solution utilized the tail of an airplane and accent color of sky blue. All aspects of the logo were streamlined and approachable.
CLIENT — DANISH DESIGN
Scandinavian furniture is known for its quality and distinctive design. The classic lines of a Hans Wegner rocking chair was the inspiration—this was paired with a custom logotype. The red background from the Danish flag was used to reflect the furniture’s heritage.
CLIENT — BUSHNELL
Bushnell’s BackTrack is a handheld device that allows the user to mark a location and navigate back, be it a hotel, a car parked in a huge parking lot, or a campsite in the wilderness. The identity uses an arrow pointing back to itself and the tag line “Never Get Lost Again” sums up the product’s main purpose.
CLIENT — PEDAL MOVEMENT
Pedal Movement supports methods that promote easy, educational, and fun ways to ride a bicycle in Long Beach, California.
CLIENT — TRUST COOPERAGE
Proposed identity for a wine barrel crafted with American, Hungarian, and French oaks, making a "Triple Crown" of three oak species in one barrel.
CLIENT — SYNQY
SYNQY is a Cloud service that makes it easy to put interactive, up-to-date branded content on any website through a syndicated lightbox.
CLIENT — PEDAL MOVEMENT
CycleLink is a premier bicycle network in Long Beach, California. Members receive access to benefits such as bicycle registration and theft recovery assistance, shop discounts, preregistration for classes, VIP downtown parking, newsletters, and community activities.
CLIENT — Stafford & Warren
Cetified Public Accountants have often been referred to as “Bean Counters”, which was our inspiration for their identity. It also serves as a humorous ice-breaker at new business meetings.
CLIENT — CANON U.S.A., INC.
JDA created several product specific microsites aimed at the crafting market. The content is completely mobile friendly, easy to navigate and is also used as SYNQY content on crafting blogs.
CLIENT — SIRIUSXM RADIO, INC.
JDA took the SiriusXM retail print brochure and turned it into an interactive microsite. The content is completely mobile friendly and is easy to navigate. There is a section where readers can listen to individual stations as well as view video content. If SiriusXM updates the video content, the mircrosite will update automatically. This really brought their printed content to life.
CLIENT — SIRIUSXM RADIO, INC.
To augment the 2 Ways to Save promotion, JDA designed a landing page that was linked to ad banners. The design of the landing page ties into printed materials and promotional stickers that were placed on product packaging.
CLIENT — TOSHIBA
JDA designed, developed, and has managed the Toshiba Business Telephones website for over 10 years. The latest design streamlined the navigation and the amount of content. Although up-to-date content is still very important, JDA is leading new users to the site through PPC programs, infographics and social media.
CLIENT — PEDAL MOVEMENT
Pedal Movement supports methods that promote easy, educational, and fun ways to ride a bicycle in Long Beach, CA.
Pedal Movement supports not only Greener, Simpler, and Cleaner methods of transportation, they support the life-change that occurs through the adoption of a slower pace of life. Through exercise, education, and compassionate consumer practices, urban centers become friendlier, people-powered places to live.
CLIENT — TOSHIBA
The previous Toshiba Security site was completely static and each product page had to be updated manually. Their product line was also very deep. When we were asked to update the site we helped develop a product database that they could add, delete and update internally. This helped save them time and money in the future.
CLIENT — GETAC
Working within a content managed template can be challenging. JDA worked closely with Getac to design a page for their newly released product that allowed it to stand out from the others, but still fit within their established format.
CLIENT — CANON U.S.A., INC.
Video for Best Buy floor display to bring Canon IVY Mini Photo Printer to life. IVY isn’t the only product in this category, but the Canon brand brings the promise of great imagery. The video had to be short and draw the customer in. Since the printer wasn’t available when we were developing the display, we used CAD drawings to create the animation of the product.
CLIENT — JVCKENWOOD Corporation
Kenwood asked JDA to produce a short product video that highlights their DVR-410 Dashcam’ unique features. The video was created entirely from the product CAD drawings and actual footage. The video was also used in social media and shared with dealers.
CLIENT — JVCKENWOOD Corporation
Kenwood asked JDA to produce a short product video that highlights the Excelon product line. The video was created entirely from the product CAD drawings and actual footage. The video was also used in social media and shared with dealers.
CLIENT — Getac
Getac asked JDA to produce a short product video that highlights their F110 rugged tablet’s unique features. The video was created entirely from the product CAD drawings which gives the video a stylized look and feel. The video was also used in social media and shared with dealers.
CLIENT — TOSHIBA
This video was an online commercial for the newly launched IPedge product which gave a brief overview of features — it was meant to brand and position the product as well as generate excitement. Toshiba dealers were provided the video for placement on their own website and it was also used on the Toshiba public website and YouTube.
CLIENT — ZODIAC AEROSPACE
The product video for Symphony steam convection ovens for the airline industry (sold by Zodiac Aerospace) was meant to provide a pre-sales tool for marketing. This project provided some very unique challenges for JDA. First, the oven was still in production, so all of the images had to be realistic renderings. Second, the video needed to outline the advanced technology and benefits.
CLIENT — CANON U.S.A., INC.
Staying in touch with customers is crucial and easy with automated e-blasts. Canon works with JDA on a regular basis to send out targeted and seasonally relevant email blasts to their current customer base who have purchased Canon products in the past. JDA works to make sure the content is consistently branded and recognizable to recipients.
CLIENT — Various
Branded Content Syndication
CLIENT — CANON U.S.A., INC.
The product itself is small at only 4.7" x 3.2" and the prints are 2" x 3" It is difficult to come up with an impactful package design that won’t take up much space on the shelf.
The package design incorporates a diagonal color background that highlights the color of the product — mint green, rose gold and slate gray with the product sitting on top for visual impact. We also came up with the tagline “Your New Best Friend” to play off the personality of the name.
One of the biggest challenges was boiling down the messaging so that we could fit two languages on the package. Not everything needed to be translated, but it was a challenge to create the right balance.
CLIENT — AUDIOVOX
Audiovox found that customers choose their earbuds like a fashion accessory and packaging is key to their choice. JDA developed the earBudeez series as personalities using the earbuds as eyes to convey attitudes and emotions.
These fun, eye-catching packages appeal to customers of all ages who want to express themselves with a unique product.
CLIENT — SIRIUSXM RADIO, INC.
JDA was asked to update existing product packaging designs for the full SiriusXM product line. A new messaging hierarchy and clean design was created to pop on-shelf and cross sell new products and accessories to the consumer.
CLIENT — SOUNDSTREAM
JDA collaborated with the team at Epsilon to bring to market a line of SoundStream products called h2GO. These products are about bringing portable sound to a person’s everyday life.
CLIENT — CANON U.S.A., INC.
Create a look and feel for Canon product packaging that reinforces Canon’s brand and provides a striking impression at retail locations with a consistent look and feel for retail media, including printers, scanners, multifunction peripherals and facsimiles.
CLIENT — AUDIOVOX
This package is inspired by energy drink cans in size, form-factor, and attitude to appeal to customers that want a higher-quality sound that makes an edgy lifestyle statement. The Headshox come in bright vibrant colors while the Headshox-Metal Series have a metallic sophisticated color pallet.
CLIENT — PIONEER ELECTRONICS U.S.A.
JDA created dynamic graphics and messaging hierarchy for Pioneer’s Loop, Steel Wheels, & EQ headphone product lines.
CLIENT — BUSHNELL
Bushnell needed an identity created and packaging designed for its new, easy-to-use hand-held GPS system. The product allows the user to mark a location and navigate back, be it a hotel, a car parked in a huge lot, or a campsite in the wilderness. JDA's challenge was to convey the product's ease of use and benefits at-a-glance. The resulting identity for the BackTrack is strong and visually unique; the package is light on copy and strong on informative visuals.
CLIENT — SKIN REVOLUTION, LLC
JDA was involved with this product from its inception and we were asked to design the package for a new laser skin product which also included the bottles and inner box collateral. JDA also designed the nuLase logo.
CLIENT — AVERY
JDA was tasked with the recent packaging refresh to Avery’s line of mailing labels and cards. The main objective of improving the shop-ability of this line was achieved by simplifying the product name lock-ups and the content lock-up. Also distinguish between the superior Clean Edge products VS the micro-perforated products with a call-out and utilizing different backgrounds.
CLIENT — UNDERWATER KINETICS
JDA developed a complete brand and naming strategy for UK’s entire product line. The strategy was applied to every box and clamshell design, making UK the primary read of each package. JDA’s strategy discouraged introducing individual product names to avoid eroding the UK brand.
CLIENT — KODA FARMS
KasaKoda is a subsidiary or Koda Farms that develops and markets unique blends of organic rice. JDA created this line of packaging to show-case three different flavors — Flax Plus, California Grain Goodness and India Spice.
CLIENT — KENWOOD USA CORPORATION
JDA created an exciting photo-style for Kenwood’s home and mobile entertainment products that highlights the product for increased shelf impact.
CLIENT — DANISH DESIGN - A/S Hartfelt & Co.
JDA applied the Danish Design brand to a private-label Danish Teak oil for maintenance of oil finished wood surfaces such as teak, rosewood and mahogany. The oil underlines the natural color and structure of the wood and protects against drying out.
CLIENT — CANON U.S.A., INC.
Best Buy wanted a floor display with a video to bring the product to life. IVY isn’t the only product in this category, but the Canon brand brings the promise of great imagery. The display needed to convey the fun you could have with the product; the video had to be short and draw the customer in.
CLIENT — CANON U.S.A., INC.
JDA was asked to design this in-store display for Walmart to make the retail experience more beneficial to the customer. Canon wanted to reach those customers who haven’t purchased a printer in the last five years. These buyers are unaware of the new and creative features that are offered. For example, Full HD Movie print allows you to freeze on that one special frame from an HD movie, captured with a Canon digital SLR and Canon PowerShot camera, and print a photo.
CLIENT — SiriusXM Radio Inc.
SiriusXM came to JDA to help them develop a promotion for the SXV200 SiriusXM Connect Model. You simply purchase the SXV200 Tuner and have it installed. When you call SiriusXM to subscribe you are offered 3 months FREE of All Access (Satellite & Internet) service and activation at no charge. JDA designed and executed all of the online, on-shelf, and in-print touch points including: retail specific ads and collateral, trade ads, in-store POP such as posters, window clings, tear pads, head-unit wraps and collateral, customizable email blasts, synqys and banner ads.
CLIENT — CANON U.S.A., INC.
The Canon camera division came to us with a challenging POP project — create a countertop display that clearly demonstrates the Vari-Angle feature of the camera. The Vari-Angle 270° rotation feature allows the photographer to shoot at high angles, low angles, as well as portrait shots where the user can place themselves in the shot. We determined that actually showing the feature in action was the best solution. We showed an image of the camera at actual size with the LCD in the open position that is attached to a motor and mimics the true action of the camera. Not only does this moving element attract attention to the POP but also it shows how the feature actually works.
CLIENT — KENWOOD USA CORPORATION
JDA was asked to apply a graphic theme across a variety of POP components for Kenwood’s Mail-In Rebate programs. The color, graphics, and prominent rebate drew consumers to the display. The materials were designed for head unit displays at multiple retailers.
CLIENT — BRØDERBUND SOFTWARE, INC.
Temporary and seasonal pallet displays move product fast—especially when there is eye-catching graphics and a great offer. JDA worked with Brøderbund on several titles for seasonal gifts, rebates, and a two-for-one promotion. The key to all of these displays is that they are easy for the store staff to assemble.
CLIENT — CANON U.S.A., INC.
At Best Buy, Canon wanted to showcase the wireless printing features of their product. The printer was going to be placed on a fixture near the mobile phone area. The goal was to show the devices you could use, how to select an image and then print it. This was all supported by a demonstration video. The graphics were clean and on a white background which complemented the overall Best Buy shopping experience.
CLIENT — CANON U.S.A., INC.
Since smart phones are used so often to capture images, Canon wanted to promote the printing of these photos by giving away a smart phone with the purchase of select PIXMA printers. This also gave Canon the opportunity to cross sell in the mobile phone areas of the retailer. JDA provided a small stand up display, a tent card, peg board POP and an on-box sticker brochure. A kit was put together for each retailer and they determined which pieces worked best in their store.
CLIENT — CANON U.S.A., INC.
The Canon camera division came to us with the challenge of creating a new pedestal for instore display of Canon's entire line of cameras and lenses.
CLIENT — CANON U.S.A., INC.
If there was ever a product that called for a brochure like this, it is the Canon PIXMA PRO Series. These professional inkjet photo printers are about the experience of enjoying beautiful imagery. Not imagery on a screen, but the type of images you can touch, feel and frame. It is a tactile experience so we wanted to give the reader a tactile experience.
CLIENT — CANON U.S.A., INC.
If there was ever a product that called for a brochure like this, it is the Canon PIXMA PRO-1. This professional inkjet photo printer is about the experience of enjoying beautiful imagery. Not imagery on a screen, but the type of images you can touch, feel and frame. It is a tactile experience so we wanted to give the reader a tactile experience. The cover mimics the look and feel of a leather portfolio. There is a raised UV finish on the cover with an overall dull coating to make it look and feel like leather.
CLIENT — CANON U.S.A., INC.
Intelligent Touch technology allows the user to operate the printer through touch sensitive and intuitive back lit buttons that only light up when needed. This glamour piece highlights the top two high-end printers with Intelligent Touch technology. A matte soft touch finish and UV spot varnish give the brochure an elegant and high-end tactile experience.
CLIENT — ORANGE COUNTY PACIFIC SYMPHONY
For two years, JDA designed Orange County Pacific Symphony’s award winning Direct Mail program catalog. We were honored to be asked to design the pieces that publicized the new seasons for the Renee and Henry Segerstrom Concert Hall (designed by Cesar Pelli). The design of this piece mimics the curves of the architecture and welcomes the audience to the new hall.
CLIENT — KENWOOD USA CORPORATION
For several years, as Kenwood’s agency of record, JDA produced their Mobile and Home entertainment product catalogs. Each year we gave the concept of bringing home and mobile entertainment together a new spin, by creating a design theme that could be used throughout the year and on many different materials.
CLIENT — TOSHIBA TELECOM
JDA executed a unified marketing launch for Toshiba’s new IP telephone system, IPedge, which included print and online strategies. For the Pre-Launch a targeted email was sent to all dealers alerting them to the launch kit they would be receiving.
The launch kit included everything they would need to market and sell IPedge phone systems.
Post launch, a branded social media program was executed along with dealer customizable collateral.
CLIENT — TOSHIBA TELECOM
As Toshiba prepared for the launch of their new VIPedge™, cloud-based telephone solution, they worked closely with JDA to develop the marketing collateral and product launch materials. We mailed a launch kit with a brochure directed toward the dealers outlining new ways to sell this service to their new and existing customer base. To catch the dealer’s eye, the label on the launch envelope utilized a 3D printing technique on plastic. Additional materials were included on a cloud shaped USB drive attached to the outside of the dealer brochure. This included a customer facing brochure, specification sheet, a PowerPoint sales presentation and an animated vignette that could be used as a sales tool in a meeting or on their website.
CLIENT — SONANCE
JDA was asked to give the Sonance line of high-end in-wall and outdoor speakers context and human interaction. Most of the product’s appeal is that it fits seamlessly into the surroundings—unseen but enjoyed. The brochure features environment photos with product detail insets to show the product in use. Architects are one of the main customers because they like how the speakers blend into the décor.