CLIENT

Koda Farms

PROJECT DESCRIPTION

Koda Farms Identity Update

Kokuho Rose Rice varietal was developed by Koda Farms, and the name licensed to other rice growers. However, only Koda Farms grows the original variety that offers the best flavor. True “rice connoisseurs” know to look for Koda Farms Kokuho Rose, but to attract more buyers, the packaging needed a more recognizable identity. JDA retooled the identity and increased its prominence in their marketing strategy.

Koda Farms - Kokuho Rose