SiriusXM Kicks off Successful SYNQY Campaigns
We have recently had a successful rollout of three SYNQY campaigns. As a reminder, SYNQY is a Cloud service that makes it easy to put interactive, up-to-date branded content on a 3rd party website through a syndicated modal window. Once the code is included on the website, it can be updated remotely and pushed to all locations simultaneously.
In a few weeks time, over 80 independent dealers and eCommerce sites placed the SYNQY on their site. Listed below are the different SYNQYs:
- Two Ways to Save
(Click here for PC Richard live page, and then click on the 2 Ways To Save image/synqy)
- Never Miss a Beat 3 Months Free
(Click here for Car Toys live page, and then click on the 3 Months Free image/synqy)
- Kenwood & MESA (Mobile Electronics Specialists of America) SiriusXM 3 Months Free Promotion
(Click here for Sound Connection MESA Dealer live page, and then click on the Kenwood + SiriusXM Big Savings image/synqy in the slider)
Since April there have been 9,666 viewable impressions, 220 engagements, and 2.28% engagement rate across 84 domains.
If you look specifically at the eCommerce sites (such as PCRichard, Cartoys, and Sonic Electronix) there are 1,318 viewable impressions, 100 engagements, and a 7.59% engagement rate.
The SYNQY campaign was also complemented by several print items such as point-of-purchase, posters, window clings, tear pads, displays, and head-unit wraps.
The San Francisco Fire Academy Accepts Dean Kojima and JDA Welcomes Rudy Reyes
Many of our clients know our Art Director Dean Kojima and you loved working with him as much as we did. His talent, easy-going nature and sense of humor are sorely missed at JDA. However, Dean had another career he wanted to pursue and that was as a firefighter. He started out by training to become a volunteer firefighter on his own time — it was quite a time commitment. Once he achieved this goal he applied to the academy in San Francisco and was accepted. It takes a lot of courage and commitment to change careers but we are all sure Dean will excel. (We made him put out so many fires at JDA — he might as well fight the real thing.) We wish him luck.
We would like to introduce you to our new Graphic Designer, Rudy Reyes. Rudy studied at the Academy of Art University in San Francisco. He honed his talent for several years starting in high school at Calty Design, Toyota’s U.S. design center learning clay modeling. Over the years he held in-house design positions. The most recent was at Lifescapes International where he worked on everything from brochures, ads, new branding and digital media. Rudy also has a strong retail background. As an entrepreneur, he developed a clothing brand from the ground up including design, production and sales. The line was carried in several upscale boutiques.