JDA Written up in HOW Blog

Our promotion featuring an infographic mouse pad calendar was considered blog worthy by HOW Magazine!
Read More »

More Awards

We received a Silver Davey Award for our SYNQY Website Design and a Gold Davey Award for Nice Package, Nice Rack, JDA Promotion.

We also received a merit nod from HOW Interactive Awards for the SYNQY Website Design

Follow Us.
Friend Us. Stalk Us.
We post a lot
of interesting design
and retail insights.

A Great Canon Brochure Sequel

Who says a second act can’t be as good as the first act? Canon asked JDA to create the next PIXMA PRO Printer brochure that showcases the full line of professional photo printers. Still playing off the elegance of the first brochure that truly represents this brand, we updated the piece with new imagery.

We also swapped out the velum flysheets with clear acetate pages so that the photos underneath are revealed without turning the page.

The cover has an overall soft touch coating and the PIXMA logo has a spot UV over an emboss which begs the reader to touch and open the brochure. Inside we utilize spot UV on product images and logos. The full-bleed photo spreads also have a UV coating. Craig Maron, of Color Graphics, was our champion in helping us achieve the desired results.

Another nice feature is a pocket in the back that holds the overview sheets for each of the printers in the PIXMA PRO Series as well as a business card. There is also a comparison chart of all the features that help a customer find the right printer to suit their needs.

“The PIXMA PRO family brochure was extremely well received by Canon executives and customers alike. The design is striking and elegant and helps embody the kind of quality customers expect and require these days. I think the customers that were most impressed by this brochure were those that are most familiar with photography and design, which are usually the hardest people to impress, and in this case they are the people we want to impress the most. Beautifully done.”

Robert (Max) Magee
Marketing Supervisor, ITCG Printer/Consumer Prod Mkt Division

We also shared the print brochures online. First as a flipbook, which is a fairly common practice. The other, however, is an animated version of the brochure. This method really gives life to the printed piece.

Pedal Movement Branding and Promotion JDA often helps local companies with branding and promotion—pro bono. When Pedal Movement approached us, we knew we wanted to help. Pedal Movement supports methods that promote easy, educational, and fun ways to ride a bicycle in Long Beach, California. “We at Pedal Movement support not only Greener, Simpler, and Cleaner methods of transportation, we support the life-change that occurs through the adoption of a slower pace of life. Through exercise, education, and compassionate consumer practices, urban centers become friendlier, people-powered places to live.” We designed and produced the logo, business cards, banners, t-shirts, bike-mechanic aprons, as well as a responsive website that gives Pedal Movement the professional look they deserve. One of the ways Pedal Movement promotes their service is by providing free valet parking for bikes at the local Farmers Market (the Farmers Market pays Pedal Movement for this service). In addition, they offer a complimentary free tune-up while you shop. We hope to watch the Pedal Movement continue to promote their message of a healthy lifestyle in Long Beach for a long time to come.

SYNQYs are here to Stay

If you don’t know what a SYNQY is, it’s time you found out and make it a part of your omni-channel marketing mix. Click the image below to visit the demo-page, then click the SiriusXM 3-Month Trial “image” (which is actually a SYNQY) and see how you can deliver your brand experience right where your potential customers are browsing. Contact us for more information.