JDA Wins two "Communicator Awards"

Award of Excellence Holiday Napkin Promo

Award of Distinction for the JDA Web Site
   

Canon Adds Polish to Their Brochures
We have observed many of our clients pull back on printing collateral. After all, you can print brochures from a PDF on the web site, right? Wrong. Not this kind of brochure. In fact, the images in this newsletter won’t even do the brochure justice. The technique used is called “cold foil stamping” and it allows for overprinting on top of the foil. In addition, the smallest details can be highlighted in foil. This process can produce letters at a fraction of an inch in height. The company that developed the process is Kurz (http://www.kurz.de/) and there are very few printers that can handle the technique as UBS Printing Group did.

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We are grateful to our creative print sales rep, Craig Maron, of Cenveo, who steered our client toward this option. This technique wouldn’t work for just any product, but it was perfect for the Canon Pixma Pro 9000 MkII and Pro 9500 MkII. These are Canon’s high-end professional printers and they deserved the extra attention to detail—it was perfect for the brand. The client really wanted to match the metal badge on the product in silver and gold which made the upscale product unique from the other products in their line. Ink wouldn’t work and conventional stamping would show through the back side of the paper.

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Canon was thrilled with the results of the cold foil stamping. It provided just that extra shot of elegance and glamour without being overpowering or too flashy. Karen Miller, Manager of Marketing Communications commented: “When a customer is being asked to spend money for a higher end product - they want something tangible to review while they ponder their decision. The collateral material created for it must be an extension of the brand and its quality. These brochures really fit the bill for our Pro Series products. While originally planning to print with traditional metallic ink, we were not impressed with the samples we saw. Craig Maron showed us this cold foil technique and we were sold. JDA did a great job in utilizing the foil so it became a subtle yet powerful addition to the design.”

Print isn’t dead; it just needs to be used in the appropriate ways to promote the products. Nothing can quite replace the portability of a printed piece either. This technique has already made us think about how it could be used in packaging and point-of-purchase. The Internet is great for everyone’s brand, but there are still a few things you can’t do on your Web site and this is one example.  (For samples of this print technique contact Craig Maron at: craig.maron@cenveo.com and reference “Cold Foil Stamping”)

Come Hear the Music and Share the Excitement
JDA was hired by the Orange County Pacific Symphony Orchestra (OCP) in past years to design their primary direct mail piece that was sent to existing customers as well as potential new audiences. This year, OCP determined that their strategy for renewing subscribers needed to include dedicated brochures for each concert series, emphasizing the highlights and reminding subscribers why they love their Pacific Symphony experiences! 

So far OCP has been very happy with the result and Frank Terraglio, Director of Marketing reported the following: “Having designed several season brochures for us in the past, JDA helped us this year to evolve that look into a successful family of brochures. Although each has a different focus, they are clearly part of a family, with consistent Pacific Symphony branding throughout.” The brochures have been mailed, and only the preliminary results are in, but so far the numbers for renewal are on target.