Orange County Pacific Symphony Gives JDA a Standing Ovation

The allure and elegance of the concert hall architecture continues to inspire the brochure’s design. The cover features a dramatic shot of the orchestra on stage, with the invitation to “Come hear us now!” The first two spreads draw the reader in with highlights of what to expect this season, and a dramatic shot of the hall’s beautiful nighttime glow.

Throughout the brochure, each concert series is presented with background elements that subtly reinforce the OCP branding using the sweeping curves of the logo or the undulating shapes of the building with a ghosted-back shot of the outside of the hall. Each series was then anchored with a large photo that showcases the performers.

Another new element this season is the sidebar. Its purpose is to evoke an emotional connection with the series using an image and keyword that captures the spirit of the program. The keyword is reinforced by a small bit of text to elaborate on the sentiments. The copy ranges from a marketing message, to accolades from critics, and a message from a conductor. The sidebar adds another opportunity to generate excitement about the programming in a concise and emotionally appealing read.

The brochures have been sent to more than 100,000 prospective subscribers throughout Orange County and surrounding areas. OCP anticipates another near-sellout season with the help of the attractive and engaging brochure created by JDA.

ICB is known for setting high standards for themselves and for keeping their word, which is how ICB sets themselves apart from the competition. Aside from being beautiful and compelling images, the photos had to relate to the quotes on the page. One that fulfills the requirement is one of our favorites—the page with the oysters and the quote from Moliere: “Men are alike in their promise. It is only in their deeds that they differ.”

Sarah Gambles on Vegas and Elyse Takes a Chance on JDA

It is time to say good-bye to Sarah Peacock and hello to Elyse Barrett. Sarah leaves JDA after almost two years to move to Las Vegas. She and her husband, Joe, will be opening their own web development business. JDA is hoping to collaborate with them on future projects. We are sorry to see her go, but we were lucky to find Elyse. Elyse will be taking over Sarah’s projects as Account Manager. Her varied background includes experience in publishing, creative services and marketing. She has enjoyed being a print producer, writer/editor and project manager in companies large and small, and currently serves on the board of directors of the Ad Production Association of Orange County. We are lucky to find Elyse and we wish Sarah and Joe luck and happiness in their new adventure.