If you have a chance, check out these BLOGS that have interesting information about the design industry:

Packaging News You
Can Use

Graphic Design Forum Blogs

Laser Eye Care of California (LECC) wanted to capitalize upon their excellent reputation in the Laser Eye industry and open TLC Cosmetic within the TLC Laser Eye centers. TLC Cosmetic is a leading-edge dermatology practice focused on using the latest anti-aging and beautification therapies and procedures. What makes TLC Cosmetic different than day spas is that a doctor always administers the procedures.

The TLC Identity is reminiscent of 1930s classic Hollywood. We wanted the font and the simplicity of the logo to speak for itself. We utilized black and silver as the corporate colors and embossed the logo which gave the business cards an understated sophistication.

The challenge given to JDA was to come up with a concept that didn’t use a model’s face to represent the procedure in the brochures. We opted to use beautiful images that evoked an emotional response of beauty. These images would represent the procedure, not a model.

JDA chose a series of photos from nature like an oyster shell with a pearl, crystals and leaves. Some of these were stock images and some were shot specifically for TLC Cosmetic. These photos were printed as double black duo-tones to give the image a rich quality.

	Laser Hair Removal Brochure	Fillers Brochure	Intense Pulsed Light Brochure
Botox Brochure	Microdermabrasion Brochure	Skin Tightening Brochure	Blepharoplasty Brochure

Now that a number of centers have been successfully launched, the feedback on the identity has been very positive. Annita Sharpe, Director of Marketing for TLC Cosmetic shared with us that “ The complements on the TLC Cosmetic brand identity has been amazing. Patients, our doctors and staff all praise the beautiful, elegant look JDA has created for TLC Cosmetic”. JDA is now starting the website which will launch in late Spring 2007.

Jane Netherton, President of ICB, didn’t want the typical bank ad campaign. She likes out of the box thinking and wants to stand apart from her competition. She had been running a successful campaign for 2 years, but felt it was time for a change and asked JDA to explore new ideas.

In this new campaign, which we called “business made personal”, we wanted to appeal to the company owner who wants personalized and responsive service from their bank so they can focus on their business.

ICB AD Office Dog	ICB AD Relax	ICB AD Golfer	ICB AD Remote

JDA chose images that illustrate how someone might take a break at work after having a busy and productive day—not typical images for a bank! The copy for one of the ad reads:

Your new location, your expanded salesforce,
and downtime at lunchtime.

Sometimes, a growing business means constantly shifting gears—from strategizing to motivating to negotiating. It can also mean making time to recharge your batteries during the day. And we’re with you full throttle. After all, we understand that the only thing more important than business is you.

We also created a series of direct mail postcards that tie into the campaign that will be sent out periodically. The ads are rotated in local newspapers and business journals. Jane Netherton reports that the initial response to the new ad campaign has been overwhelmingly positive. Now that she is opening a new office in Orange County, the ads will give ICB new exposure and increase business.

Stay tuned for more updates at JDA, Inc. Retail Ready Design™.