| JDA received two Communicator Awards 2008 for the following work: Southern Counties Express Green Fleet Logo Award of Distinction  Canon U.S.A., Inc. Generation Green Logo Award of Distinction  New Clients JDA was recently hired by Audiovox to help communicate the 2009 Analog to Digital transition for overair TV viewing. We are currently working with Audiovox on various projects for the RCA Digtal Flat Antennas.   |
Toshiba Brings Back Red JDA has worked with Toshiba for almost 20 years. We have helped execute many iterations of their collateral for the business telecommunications division; however, we never really utilized their corporate color to identify the brand. The Toshiba corporate color is red — PMS 485 to be exact. It isn’t a shy or retiring red but rather bold, loud and in your face. It had been used sparingly in the past, but with the execution of their new collateral, we brought the red back. JDA was asked to art direct new photography for their collateral showing their product being used in large and small business environments. In the middle of the front cover is a large red box that draws the reader into the piece. Inside, the red is used as an accent color.
In the latest launch to announce the new IP and DP telephones, red took front and center again. The IP telephone brochures are an elegant black with bold accents of red. The DP brochures are a clean white with bold accents of red. The inside spread of both brochures showcases the new industrial and ergonomic design of the phones.
The announcement to the dealers was sent out in a black envelope that invited them in to get their “key to success”. Inside there was a web key that took them directly to a telephone micro-site (telecom.toshiba.com/next-gen-phones) which functions as a great sales tool.
Nisha Sheth, Marketing Manager, for the telecommunications division said: “Response to the new collateral has been extremely favorable from both the Toshiba executive and sales teams and Toshiba Dealers. In fact, Dealers have been ordering the new brochures and data sheets at unprecedented rates, requiring Toshiba TSD to reprint collateral more often. Toshiba's international sister companies have requested the source files on all design and photography so that they can create similar pieces in the languages of their local markets.” “The launch packet "peaked" Dealers interests. As most companies know, direct mail pieces (via postal mail or email) have low open rates. However, our physical and electronic launch packets were not only opened, but Dealers immediately began to visit our product mircrosite (via webkey). This led to many Dealers requesting their own customized version of the microsite for their sales efforts.” “Like the boldness of Toshiba's PMS red, JDA helped Toshiba launch a new product with design elements that command attention and provide a new focus on the Toshiba brand.” The Whole Spyder3 Line Up
Datacolor had recently updated the industrial product design of several models to a metallic finish with matte black accents. The client wanted their package to be as sophisticated as the industrial design, and be smaller in size, which we accomplished in black with logo color accents. We also continued to design the front of the package with minimal copy that called attention to the differences between the products. The front of the package is clean and simple and stands out on the shelf. Since launch, the products have been well received by dealers and customers. Krista Behrend, Worldwide Product Marketing Manager for the Spyder3 product line says: “JDA did a dynamite job on our entire launch package for the Spyder3 products. It was a pleasure working with them on this project; all the staff is very responsive and handled our tight deadlines with ease. We now have a consistent and professional look from our packaging to ads, collateral and web graphics thanks to JDA.” |
