JDA Helpful Links
Shelf Impact
This web site offers its readers strategies for successful package design and marketing. It covers specific industries such as consumer electronics, healthcare and food as well as packaging materials. What is most valuable are the individual articles that cover everything from consumer insight to packaging for seniors.
Marketing At Retail
Marketing At Retail magazine brings to market the tools that will help branding professionals, marketers, agencies, and retail professionals successfully capture the attention of a more demanding retail customer.
Graphic Design USA
This is an on-line and print news magazine for creative professionals. It covers everything from design trends to print production tips.
Packaging University
This on-line resource provides packaging production and manufacturing articles. The author also offers seminars and has a comprehensive BLOG that focuses only on packaging issues.
Pack World
This site source offers webinairs, whitepapers and articles on everything from packaging sustainability to ROI on packaging. It is a great resource.
Brand Packaging
This on-line magazine focuses on the marketing and brand impact of packaging. It breaks their content down by industry and materials.
P-O-P Times
P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing.
POPAI
POPAI is the global association for marketing at retail. Their strategic goals are research, education, advocacy, application of technology, and globalization of POP.
Creative Business
This site is aimed more at creative agencies, but there are some great articles that are applicable for marketing professionals who buy design.