CLIENT

Toshiba America Telecommunication Systems

PROJECT DESCRIPTION

Collateral Refresh

Objective: JDA has worked with Toshiba for almost 20 years and has executed many successful iterations of their collateral for the business telecommunication systems division; This year JDA generated renewed excitement through bold usage of Toshiba’s corporate color red.

Execution: JDA art directed new photography for their collateral showing their product being used in large and small business environments. In the middle of the front cover is a large red box that draws the reader into the piece. Inside, the red is used as an accent color. Read More
Client Comment: “Response to the new collateral has been extremely favorable from both the Toshiba executive and sales teams, and Toshiba Dealers. In fact, dealers have been ordering the new brochures and data sheets at unprecedented rates. Read More
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