JDA, Inc. Retail Ready Design

Toshiba wanted to make a real splash with their dealers, so they sent the launch kit out in a customized envelope. Within the kit were all of the new brochures plus a “web key” which launched a micro site promoting the new digital and IP phones. The web key was also used as a sales tool for dealers. Close

Toshiba’s international sister companies have requested the source files on all design and photography so that they can create similar pieces in the languages of their local markets.

The launch packet “peaked” dealers’ interest. As most companies know, direct mail pieces (via postal mail or email) have low open rates. However, our physical and electronic launch packets were not only opened, but dealers immediately began to visit our product micro site (using the web key). This led to many dealers requesting their own customized version of the micro site for their sales efforts.”

“Like the boldness of Toshiba's PMS red, JDA helped Toshiba launch a new product with design elements that command attention and provide a new focus on the Toshiba brand.”