CLIENT

Canon U.S.A.

PROJECT DESCRIPTION

Redesign of Retail POP Materials

Objective: The focus of the launch of Canon’s 2007-08 inkjet photo printers, multi-function printers, and scanners is on the products’ industrial design. Further, they still offer outstanding performance based on speed, quality and ease of use—just as customers have always expected from Canon.

Execution: JDA welcomed the opportunity to develop a photo style that would highlight the beauty and sleek lines of each product.Read More

Client Comment: “JDA's re-design of our collateral materials was instrumental in changing our consumer's focus about our inkjet printer products. For the first time, our materials showcased the new, sleek design of our product where the copy and specs became secondary. From JDA's original design concepts to their art direction at the photo shoots to the final printed pieces, the high level of integrity JDA kept throughout the process made for final pieces that were received with applause while effectively sending the message we wanted to convey.”

— Karen Miller, Marketing Communications Manager
Inkjet Printer Marketing Group