JDA, Inc. Retail Ready Design

Our solution was to create a big red color field wherein the product was shot at an interesting angle, cropped dramatically and produced in a red and black duotone. This field of red helped reinforce the brand, since Canon is so strongly associated with red, and multiple packages stacked together in the store created an eye-catching red wall. We employed clean layout standards to achieve consistency for all packaging proportions. All collateral was designed to look and feel like the packaging, and included a big red photo and face-front product shot, and layout proportions for each type of collateral were kept consistent. In addition, all POP was designed consistently with the packaging, and also included a big red photo and face-front product shot. Again, layout proportions for each type of POP were kept consistent and multiple POP formats were developed depending on retailer requirements. Creating a consistent look and feel across the retail media strongly reinforced the Canon brand. Close